Owner at #smrtstartup - Business & Marketing, Social Media and Online Marketing
November 2013 - Present
With many years of experience mentoring small businesses and startups, Maya offers her clients real working knowledge of how to run a business and make it successful. She specialises in creative startups as this is a passion of hers.
She works with individuals and businesses on creating business plans that work, marketing strategies that sing and correct pricing models for the best possible margin on products and services. She is an awesome networker and can show you how to be too.
She presents at conferences on social media and how startups can use it to create real awareness in their market, on a very tight budget.
Her plan is to create a downloadable library of videos and ebooks for startups that will explain everything in easy to understand language.
Business Manager at sugru / FormFormForm
October 2012 - November 2013
sugru is a disruptive new consumer technology - a self-setting rubber for anyone who wants to improve and fix their stuff.
The future needs fixing.
2 years of phenomenal success and steady growth online has been achieved through community building and content marketing. From an initial sell out batch of 1000 units 2 years ago, there are how 155,000 people in 119 countries using sugru to help them fix and improve their stuff. The brand is well loved by a very loyal following, and has been lauded by all the cool media people including Wired, Forbes, The Economist and TIME Magazine, who named sugru ahead of the iPad as one of the top 50 Inventions of 2010
My role encompasses:
Operations Management
Recruitment
Human Resources
Facilities
Insurance
Stock Option Scheme
Team Building
Internal Communications
Budget Management
Strategic Planning
Health & Safety
The team has more than doubled in 10 months so this entails a lot of organisational and communication skills. I work with all the managers with their requirements, especially where it has to do with their teams. I advise in various areas where I have expertise, for example, marketing.
Owner at Maya Marketing - Business & Marketing Coaching, Social Media Training & Online Marketing
April 2008 - October 2012
As an experienced Marketing & Business Consultant with 20+ years international experience, I coach SMEs in social media, business strategy and marketing plans. I design website plans, PR strategy and coach business owners in any area of business that will help improve their position in their market
Some of my clients include:
o Offaly, Kilkenny and Meath County Councils - social media training for Libraries
o Claddagh Records - marketing, moving music catalog to iTunes, planning and releasing new albums and creating a new marketing strategy
o Nurture (new charity) - website, Facebook and marketing planning
o Beauty Transformations - website, Facebook and marketing planning
o Life Coaching clients - website, business and marketing planning and social media training.
Volunteer Marketing Advisor at The Hope Foundation
February 2009 - February 2010
I help The Hope Foundation in my spare time with promoting the charity, getting more people on the treks, website updates and much more. It's such a great charity and I feel strongly about being able to give back a bit and help support street children in India and Nepal. It's great fun too.
Volunteer Marketing Advisor at The Hope Foundation
February 2009 - February 2010
I help The Hope Foundation in my spare time with promoting the charity, getting more people on the treks, website updates and much more. It's such a great charity and I feel strongly about being able to give back a bit and help support street children in India and Nepal. It's great fun too.
Director, Europe, Middle East, Africa at Global Imagination
August 2004 - March 2009
Manage all aspects of the EMEA region from sales, marketing, channel creation and management to staff hiring and training. The company had no EMEA operation when I was hired so I was responsible for creating it from scratch.
Director, Europe, Middle East, Africa at Global Imagination
August 2004 - March 2009
Manage all aspects of the EMEA region from sales, marketing, channel creation and management to staff hiring and training. The company had no EMEA operation when I was hired so I was responsible for creating it from scratch.
Director, Europe, Middle East, Africa at Global Imagination
August 2004 - February 2009
Maya Hanley managed all aspects of the EMEA region from sales, marketing, channel creation and management to staff hiring and training. The company had no EMEA operation when she was hired so was responsible for creating it from scratch.
Consultant to Government of Botswana at IBM Botswana
January 2000 - August 2003
I worked on contracts for the Government of Botswana as consultant to the implementation team of the Human Resources system. SSA Human Resources was the product and my role was to help the various ministries to implement the new system. I was responsible for the Business Process Re-Engineering of all 28 Ministries from a paper based system to an automated system. I worked on several contracts and was highly successful in every project.
Consultant to Government of Botswana at IBM Botswana
January 2000 - August 2003
I worked on contracts for the Government of Botswana as consultant to the implementation team of the Human Resources system. SSA Human Resources was the product and my role was to help the various ministries to implement the new system. I was responsible for the Business Process Re-Engineering of all 28 Ministries from a paper based system to an automated system. I worked on several contracts and was highly successful in every project.
Consultant to Government of Botswana at IBM Botswana
January 2000 - August 2003
I worked on contracts for the Government of Botswana as consultant to the implementation team of the Human Resources system. SSA Human Resources was the product and my role was to help the various ministries to implement the new system. I was responsible for the Business Process Re-Engineering of all 28 Ministries from a paper based system to an automated system. I worked on several contracts and was highly successful in every project.
Worldwide Communications Director at Actional
January 1999 - July 2002
Responsible for all corporate marketing communications and direct marketing internally and externally for this web services company in pre-IPO.
Directed re-branding and launch of Actional into the Web Services arena with its new product SOAPswitch. This included creating a new website with downloadable product, re-positioning of the company and products, all analyst and press relations worldwide, re-branding and production of all collateral, internal communications, launch of SOAPswitch at Microsoft Tech Ed event with press conference and partner/analyst/press dinner with Microsoft senior management.
Responsibilities also include management of outside agencies (PR and Marketing), worldwide marketing plan, managing European marketing and PR agencies, total budget control and management ($5m).
Achievements in Q1, 2002: 50 press clippings prior to launch; 4% response rate on lead generation campaigns; 35 press interviews; 20 analysts briefings; 300 qualified leads in the first quarter; 10 Beta customers for SOAPswitch product, 3 customer case studies, 2 analyst reports; analyst quotes for press material and website. Increased overall press coverage in the Web Services environment from 2% in January to 53% in April.
Worldwide Communications Director at Actional
January 1999 - July 2002
Responsible for all corporate marketing communications and direct marketing internally and externally for this web services company in pre-IPO.
Directed re-branding and launch of Actional into the Web Services arena with its new product SOAPswitch. This included creating a new website with downloadable product, re-positioning of the company and products, all analyst and press relations worldwide, re-branding and production of all collateral, internal communications, launch of SOAPswitch at Microsoft Tech Ed event with press conference and partner/analyst/press dinner with Microsoft senior management.
Responsibilities also include management of outside agencies (PR and Marketing), worldwide marketing plan, managing European marketing and PR agencies, total budget control and management ($5m).
Achievements in Q1, 2002: 50 press clippings prior to launch; 4% response rate on lead generation campaigns; 35 press interviews; 20 analysts briefings; 300 qualified leads in the first quarter; 10 Beta customers for SOAPswitch product, 3 customer case studies, 2 analyst reports; analyst quotes for press material and website. Increased overall press coverage in the Web Services environment from 2% in January to 53% in April.
Worldwide Communications Director at Actional
1999 - 2002
Maya Hanley was responsible for all corporate marketing communications and direct marketing internally and externally for this web services company in pre-IPO.
Directed re-branding and launch of Actional into the Web Services arena with its new product SOAPswitch. This included creating a new website with downloadable product, re-positioning of the company and products, all analyst and press relations worldwide, re-branding and production of all collateral, internal communications, launch of SOAPswitch at Microsoft Tech Ed event with press conference and partner/analyst/press dinner with Microsoft senior management.
Responsibilities also include management of outside agencies (PR and Marketing), worldwide marketing plan, managing European marketing and PR agencies, total budget control and management ($5m).
Achievements in Q1, 2002: 50 press clippings prior to launch; 4% response rate on lead generation campaigns; 35 press interviews; 20 analysts briefings; 300 qualified leads in the first quarter; 10 Beta customers for SOAPswitch product, 3 customer case studies, 2 analyst reports; analyst quotes for press material and website. Increased overall press coverage in the Web Services environment from 2% in January to 53% in April.
European Marketing Programs Manager at PeopleSoft
November 1991 - July 1997
Responsible for all aspects of European and Global Liaison Marketing Communications with an annual budget of $5 million including:
Project Management of EuroTalk, an internal and external quarterly magazine in 5 languages.
Project Management of The European Users Conference, an annual conference held in various cities in Europe starting with 14 customers and growing the conference to 5000 attendees over a 4 year period. Budget of $2 million.
Project Management of Global Human Resources Customer Conferences, requiring a broad knowledge of the products and requirements.
Project Management of all European-based global trade shows.
Project Management of the 1996 worldwide launch of PeopleSoft 6, transmitted via satellite from London to 15 cities worldwide.
Distribution and localisation of SMS (Sales and Marketing Management System) to all countries in Europe.
Approval of all European marketing materials to assure adherence to corporate standards.
European Marketing Programs Manager at PeopleSoft
November 1991 - July 1997
Responsible for all aspects of European and Global Liaison Marketing Communications with an annual budget of $5 million including:
Project Management of EuroTalk, an internal and external quarterly magazine in 5 languages.
Project Management of The European Users Conference, an annual conference held in various cities in Europe starting with 14 customers and growing the conference to 5000 attendees over a 4 year period. Budget of $2 million.
Project Management of Global Human Resources Customer Conferences, requiring a broad knowledge of the products and requirements.
Project Management of all European-based global trade shows.
Project Management of the 1996 worldwide launch of PeopleSoft 6, transmitted via satellite from London to 15 cities worldwide.
Distribution and localisation of SMS (Sales and Marketing Management System) to all countries in Europe.
Approval of all European marketing materials to assure adherence to corporate standards.
European Marketing Programs Manager at PeopleSoft
November 1991 - July 1997
Responsible for all aspects of European and Global Liaison Marketing Communications with an annual budget of $5 million including:
Project Management of EuroTalk, an internal and external quarterly magazine in 5 languages.
Project Management of The European Users Conference, an annual conference held in various cities in Europe starting with 14 customers and growing the conference to 5000 attendees over a 4 year period. Budget of $2 million.
Project Management of Global Human Resources Customer Conferences, requiring a broad knowledge of the products and requirements.
Project Management of all European-based global trade shows.
Project Management of the 1996 worldwide launch of PeopleSoft 6, transmitted via satellite from London to 15 cities worldwide.
Distribution and localisation of SMS (Sales and Marketing Management System) to all countries in Europe.
Approval of all European marketing materials to assure adherence to corporate standards.
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